Here is my research for the ad project
STA Travel
1. Who is the the target audience?
This advertisment is targeted to young males in the age of 18 until 35
2. How is this audience usually targeted?
By showing different beautiful locations and football stadiums and beaches
3. Did this advert conform or subvert the normal way?
this advert conforms to young men in the age of 18 until 35
4. What images/locations were used to appeal the audience?
Beaches, Football stadiums and lots of tourists attractions
5. What sounds/music were used to appeal the audience?
Happy proud achieving piano music
6. What characters were shown in the advert?
The guy/travelers
7. What's the message in the advert?
To be brave to travel around the world and explore with confidence
1. Who is the Target audience? The target audience is families or friends in the age of 18 to 40
2. How is this audience usually targeted? By showing different attractions in Australia and many oceans beaches and seas
3. Did this advert conform or subvert the normal way? this advert conforms to the adults and it also conforms to the young teens since it is showing animals and cute creatures and mountains and snorkelling
4. What images/locations were used to appeal to the audience? Beaches, Seas, Waterfalls and lots of adventurous places
5. What sounds/music were used to appeal to the audience? The sounds of nature adventurous motivating music
6. What characters were shown in the ad? Families/Little animals
7. What's the message in the advert? To travel around Australia without any fear
1. Who is the target audience? young adults in the age of 20 to 35
2. How is this audience usually targeted? by showing them different places that they dream about in new Zealand
3. Did this advert conform or subvert the normal way? this advert subverted by the way they were showing really unexpected big creatures and clones of the main characters in the advert
4. What images /locations were used to appeal to the audience? The nature in new Zealand the cuisine the animals
5. What sounds/Music were used to appeal to the audience? fun joyful adventurous music
6. What characters were shown in the ad? Two adults and big animals and ladies enjoying food
7. What's the message in the advert? To stop dreaming about new Zealand and book your tickets and make your dreams become reality
2. How is this audience usually targeted? by showing them a wider and bigger vision of Qatar with different attractions
3. Did this advert conform or subvert the normal way? it conforms because it has families and couples that are willing to explore Qatar and enjoying
4. What images/locations were used to appeal to the audience? different parts of Qatar and fancy dinners and snorkelling int he sea while driving cars near the beaches and seas and going to local shops finding perfumes
5. What sounds/music were used to appeal to the audience? motivating happy music
6. what characters were shown in the ad? Families and little birds
7/ What's the message in the advert? To explore Qatar with your families
1. Who is the target audience?
1. Target audience and how are they targeted? This advert targets people who likes thrilling experiences and it also targets ghost hunters who are looking for fun while still involving horror experiences, this advert also targets teens in th age of 17 to 26, and they use ghost screams and intimidating creepy music
2. What images are used to appeal to the target audience? They used a image of a fun theme parks with dark atmosphere that signifies the thrills and fun that they are going to experience, and the also showed a train which can play with your mind and make you see things
3. Did this advert conform or subvert? this advert conformed because it shows a very scary looking figure and it also has a scary background songs and noises and we are able to see mind twisting things which relates to the title of the advert.
4. What sounds/music were used in the advert? This advert uses a lot of sound effects with creepy screaming and violin screeching noises to make the audience feel thrilled and creeped out and so that they can feel the atmosphere, and they also had glitching noises
5. What message was presented in the advert? to go to this park and experience thrilling rides and lots of scary fun
Establishing Shot 0.00, In this scene with the establishing shot it shows a lot of the Taiwan seas which is a lushious crystal clear blue water with a lot of green landscape which introduces the whole advertisement on what Taiwan is all about specifically in water activities.
Medium Shot 0.07, this shot shows two young adults carrying a surf board which shows their expressions on how they're happy and having a great time surfing and this shows the water activities that there is to do in Taiwan and it explains that Taiwan has perfect waves for surfing.
Close up shot 0.10, this shows a young kid showing that she/he is happy and having a beautiful time in Taiwan doing water activities, this shot is mostly used to show the persons facial expression, this shot makes the audience able to identify how the persons feeling and since she's happy this effect will persuade the audience to come to Taiwan and do some water activities so you can have a great time like the person in the video.
1. Target Audience and how are they targeted? This trailer targets people who likes mysterious crime scenes and murders investigation and teens to adults who like mind twisting things and they target these people by adding police or crime scenes and figuring out who the real murderer is
2. What images are used to appeal to the target audience? They used many crime investigations and lots of bulletin board which relates to crime investigations which includes complex ideas and theories about the killer
3. Did this advert conform or subvert? it conforms because it actually shows a mix of crime and rituals which relates to atheists and satanists which can target our ghost hunters audience
4. What sounds/music were used in the advert? This advert uses suspense thrilling sound effects and music with knocking sounds that will make the audience creeped out and tense
5. What message was presented in the advert? The message is to persuade investigators and detectives or even ghost hunters to come watch this movie
REFLECTION:
Research helps me to get a good idea about how adverts look like and I didn't know that adverts had to be really fast but really informative and in this term mainly we learned about camera angles which I didn't know has meanings such as low angle shot and high angle shot but now I know and I could use it in my advert
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