Statement of Intent

 In this blog, there is a statement of intent which contains target audience, demographic and psychographic.

Reflection: This task was done by me bamz and alex mainly, we all did seperate sections and we worked together as a team to figure out all the given questions in the statement of intent, such as psychographic, demographic and target audience. Since the song is very commonly targetted to a certain group of age, me and my group easily found the perfect target audience and although maha did not cooperate as much and he was absent one time when we were doing our statetent of intent, but im glad that my group compromised and get it done on time

Pre Production Genre Research

 This is my Genre research that was made in canva

Copy of Genre Research - Music Video by panji wiradharma

This task was done individually and i found it very challenging since songs hidden meanings is hard to explain and some of them just does not have any meaning especially their visuals. i think that i chose the artists that always has meanings behind their song such as tyler the creator, hes known for his beautiful meanings and art behind his music and hes full of expression and a very bold artist. 

Pre Production Preliminary research

this preliminary research is made by me 

Copy of G12 Preliminary Research Template by panji wiradharma

Classwork : Persona

 Here is my classwork persona that i did individually

CLASSWORK : PERSONA by panji wiradharma

In this task, i got to reflect back on Persona since i did not remember but then i asked some of my friends about persona, i feel like this task was quite easy to do because persona is everywhere and in every artists. in this task, i did this individually.

Team

Weekly Progress + Plan

 this is my weekly progress for our music video project

Week 1 : So in this week we started organizing the groups for our music video and our teacher told us the main idea and what the rules are for making the videos, my group is Bams and Maha although we only have 3 people, im sure we will work well as a team because we have chemistry

Week 2: In this week we learned about media ecology and 5 types of convergences and we also continued our music research and so far I've only did 2 so its a problem because i need to be more efficient with my time and not procrastinate since the due date is on thursday. 

Week 3: In this week we were attacked by the genre research homework where we had to continue and there were many homeworks from other subjects too so this made me very stressed and i had to stay up late at night doing this challenging task

Week 4: this is the week where we actually started making progress on our project such as doing statement of intent, luckily all of my group was participating and putting effort into this so we got it done really fast, we also imagined all the scenes that were gonna be in the music video, this was the most fun part of our week where we get to vision each and every scene

Week 5: We started to learn about persona where we discussed about how artists creats a public persona to kind of create another identity of them which can attract more audience and tells a story. this week we also created a canva slide about persona where were gonna put in our blogs. i think that this week was a bit more calm since there was no disturbance from other subjects and i could put more focus on media studies and complete my work effortlessly.

Week 6: This week we only mostly did project lessons which are my favorite because i love imagining scenes. we started with our location scout and storyboards which we split that work between our members. and i was very happy that all of my group members were working hard and putting effort into our project and no one was slacking. We also did a unit assessment about Media ecology which i fortunately passed so i am very satisfied with that although my scores were not as good as the others.

Week 7: This week we did some project lessons like the simple ones such as finding out the brand identity for our artist and we did a poster with our groups

Reflection: Overall this term i am pretty full of knowledge beacuse we did so much theory lessons about music video and their theories. i think the only time i had a problem is on the unit test where i unfortunately failed, but i learned from m,y mistakes and try to do practices on my knowledge of media ecology.

Term 3

Week 1: 

in this week discussed about theory of stardom and we also discuss the stars persona but we had some members missing, Maha has practice every single day so we couldn't really communicate with him. Mr nick also introduced us to making the soc med for our artists and the album cover, and we had a problem on what album cover we are gonna make since we did not have any video to visualize yet.

Week 2: 

This week we learned the power & the media, and we did the post colonialism, but then again maha is absent most of the lesson so he didnt really caught any of it so we had to tell him and we also focused on our projects post production. we also did a little essay on power & the media, it was quite hard on my part because this theory was a little new but i adjusted and compromised

Week 3: 

In this week we did 2 project lessons and one theory lesson, which is about death of the audience and shirky theory, we also did fandoms and Jenkins theory and for the project lesson we also did post production. I didn't really understand the theories at the start of the lesson but me and my friends tried discussing all the theories and we also did some brainstorming so everyone in the group understands, that is my solution

Week 4: This is the last week to submit the video and this week we did fully project lessons before submitting it on saturday. We mostly finalize the video and edit it to make it perfect, we are also missing maha on most of the lessons since he has football practice which is unfortunate.  so our solution to Maha being absent is that we inform him everything that he missed in our own group chat.

Reflection: Overall i am pretty satsified with all the background work that me and my group was working on, we worked efficiently and we did all tasks on time which is very to look at since i had a very sloppy group previously but i think this group is perfect. we did all the pre production on time and we seperated the tasks equally. Although we had difficulties communicating with eachother because Bamz is in japan so its kind of frustrating. Luckily, Me, Maha and alex compromised and worked as hard as we can to get the work done

Brief

Final Video

 this is my final video project documentary

Critical Reflection

 this is my critical reflection my whole media studies project 

CR 1	How do your products represent social groups or issues?
CR 2	How do the elements of your production work together to create a sense of ‘branding’?
CR 3	How do your products engage with the audience?
CR 4	How did your research inform your products and the way they use or challenge conventions?

We as students of media studies were told to create a 5 minute documentary based off crime genre. Me and my group decided to title it Final Bell : Thirteen Seconds, this was about a troubled student who got left out in a group and decided to terrorize her classmate and best friends

Branding helps people expect the things that they are about to see in our documentary video, its important to use branding and for example in our video, our group created two things such as the thumbnail which had most of the important actors who were shown in black and white and face blurred out, this is in fact called a hermeneutic code, this makes an expectation to the audience that something is going to happen to them, since they were portrayed this way Our video really focuses on the dangers of bullying and how such little things such as just simply mocking one another can lead to something big and dangerous, and according to stuart halls reception theory people will perceive media differently based on how they experienced it but in this case we tried to show the dominant reading, showing that bullying can be deadly if it affects the wrong person.

My group and I researched deeply into crime documentaries and most of them have some common conventions or features, for example real footage, police involved, interviews. In our project documentary we decided that we follow those conventions but also subvert the actors. In a normal conforming documentary, they always show the criminals or bad guys as this evil, masculine, no sympathy person. In our documentary we decided to subvert and to make the criminal more of an innocent popular girl who is deeply hurt and troubled. It challenges the usual stereotype of “only men can bomb and terrorize other people” and this shows that the girl are always weak and have no power or control. In our documentary it shows that girls are also capable of this.

Our target audience for our documentary is most definitely teenagers ranging from the age of 15 to 18 plus, teachers preferably high school teachers and parents. We chose this as our target audience because our main focus in our documentary is a group of teenage girls and it is in a school environment which would explain why teachers and students are our target audience, bullying is also a common incident that happens these days among teenagers. Secondly, why we chose parents as a target audience is because the whole message of this documentary was about keeping your children away from toxic environments that involve bullying, so that it won't turn into something worse. 

In our documentary there are mainly teachers and students. The victims of the poison gas were shown as friendly, loving and innocent people, they were friends with the suspect and they seemed like a family, very caring towards each other. In this documentary they were portrayed as a happy group of friends which shows the audience that they have a strong bond, However the suspect remains a mystery and only known as the troubled girl. The teachers that were interviewed was shown at a professional manner but Ms Vina which is one of the teachers that was close to the suspect was shown as a more emotional more open character showing empathy for the victims and confusion towards the suspect, because Ms Vina always thought that the suspect is a sweet loving girl and that she would never do that. This makes the audience feel empathy for the teacher and the victims that were involved but also feel skeptical towards who was to blame for the cause of the incident.

Edit

 this canva was made by tisha and she done the editing

Pre-production: Editing by Jyotisha

Thumbnail (research & development)

 this canva about thumbnail (research & development) which was done by Tisha and Kristine

Here is a presentation about the thumbnails.

Thumbnail Research & Development by Jyotisha

Statement Of Intent

this is for statement of intent which we did it together

Statement of Intent 

Sub-genre (crime)
Mass Murder	Mass murder means it may affect a lot of people / a majority which makes it interesting to talk about as we can talk about the correlation between the people who died in the crime scene and the bomber itself.
Topic
School bombing
Primary Target Audience
Demographic Teenagers to young adult (15-25), can be in high school or even a university student	Reason Because not only the documentary will be majorly focused on bombing, but also talks about the school environment itself that creates these types of events from happening which will make them most likely to be interested as well these people are familiar with school setting which can stand out more.
Psychographic Interest in plot twist / shock factor  True Crime Analysis	Reason The plot of the documentary story contains a plot twist of who the bomber is which will be good for people who enjoy plot twists as these people would want to be more engaged emotionally. The documentary itself will contain real footage and a complex story line of the situation which with a true crime audience who enjoys analysis would suit this as this will make them curious and wanting to know what happened and who did it.
Message (Dominant Reading)
Do not trust anyone around you.	This message talks about how the most unexpected people who may be someone you know have another side of them that you don't know at all. This explains it is better to be cautious because we don't know what will happen.
Characters
Students / Teachers Detectives Police
Representations (groups, places, events)
Groups: Student, Detectives (authority), School counselor (Teacher)  Places: School environment Events: School bombing	Reason The documentary represents students as the groups because the students will be the main focus of this documentary as the plot twist of the main story is the student who made this school bombing happen.  A school counselor is the closest to an adult that is close to students, as they are the ones who would ask and try to understand students. By having the school counselor to be represented in this documentary it shows the awareness of teachers with students actions and attitude but sometimes a teacher doesn’t know a full story or what has made them change. The detectives or an authority gives an outside perspective that does not only talk about the victims but also the suspects from this documentary. This shows how even if it happens at school it becomes a more serious matter that the impact has affected a wider community.  The school environment helps in making the story to be more believable as it happens at a school. The school as well symbolises a place where it is safe and full of life because there are a lot of children but with this context it will be a very big contrast. This also allows our audience group may feel a sense of relatability as they know the feeling of being in a classroom which can make them feel more emotional about it.  This documentary represents the event of school attacks which specifically talks about school bombing, where it shows how the event has escalated to something that was up until it was too much.
What will be the hook? (The mystery that keeps audiences watching)
The person wasn’t someone that the audience would expect, no signs that the person would actually be the one bombing as the person was the complete opposite of what a bomber would do.

Ideas that we had while making the statement of intent: 

School bombing

• Random new student come to classroom then it blows up

• There's a twist it could be not the random new student 

• Who bomb: Funny kid = girl / boy 

• Smart girl -> downfall -> become competitive (stressful) -> new kid comes in -> have a connection new kid and girl -> 

• reason : academic fails, downfall, family problem, drug related 

• Bomber could be in a cult (have a secret background) 

• Detective check 

• Social media is use

• Downfall -> mental illness -> get revenge 

• Abusive parents, take wrong medicine, makes her crazy 

What to add part of the 

• Explain the history of the whole point of school (montage of happy people in school) 

• Twist, showing bad videos of school; fights, bully, etc etc

• Introduce school, plot, what happen in that situation

• Aftermath 

Why bombing? 

• Person (race) (skin colour)

• Person (rivals) 

• Person (cult) (religion)

What class bomb? 

• Science lab using equipment 

• Actual Bomb in a bag 

Storyboard

this is the storyboard that we created for our media documentary project created by tisha

Before the storyboard we gather everyone's ideas and match them together to create the documentary.

School bombing

• Random new student come to classroom then it blows up

• There's a twist it could be not the random new student

• Who bomb: Funny kid = girl / boy

• Smart girl -> downfall -> become competitive (stressful) -> new kid comes in -> have a connection new kid and girl ->

• reason: academic fails, downfall, family problem, drug related

• Bomber could be in a cult (have a secret background)

• Detective check

• Social media is used

• Downfall -> mental illness -> get revenge

• Abusive parents, take the wrong medicine, make her crazy

What to add part of the

• Explain the history of the whole point of school (montage of happy people in school)

• Twist, showing bad videos of school; fights, bullying, etc etc

• Introduce school, plot, what happen in that situation

• Aftermath

Why bombing?

• Person (race) (skin color)

• Person (rivals)

• Person (cult) (religion)

What class bomb?

• Science lab using equipment

• Actual Bomb in a bag

After those ideas were settled, we created a draft of the plotline which acts as a guide in creating the storyboard.

Using this guide, we were then able to create a detailed storyboard

This style of storyboard was good as it has details of each shot, but it was very time consuming. So we decided to do a much simpler version for the rest of our storyboard.

Additional notes: From the storyboard, shot 17 shows real footage of a photograph that was taken before the documentary timeline. Where shots 23 and 24 are stage footage, including shots 8 and 9.